The environmental impacts and sustainability is a subject increasingly present nowadays, so it has become essential and mandatory to find and develop practices for its measurement and solution.
WeAreMateria, a creative technology-based agency, has developed a social initiative which main aim is to reduce its business activity impact on the environment and the gradual slaughter of its Ecological Footprint. After calculating the produced CO2 levels (according with J.G. Koomey, 2007: Stanford University), we commit to plant 10 trees, the equivalent to the 0.352kwH CO2 consumed by our servers.
Considering that the planet sustainability is severely compromised and that social consciousness must be aroused, with this initiative we intend to have a more effective role in promoting cohesion and social welfare, as also try to shape a more solidarity and active society.